Pricing
Every product on one ladder. Buy the edition that matches the job.
Each of the six products is sold on the same four-step ladder. Free lets you evaluate and connect; Starter runs one product properly; Professional lets a team delegate the work; Business covers scoped requirements such as higher volumes, consolidation and API access. Every price names its edition, what the price is per, and what happens beyond the stated allowance. Start with one product, or take a bundle when several products are already in use.
No card is needed to evaluate or connect your accounting system. A reviewed checkout is the only thing that authorises recurring spend.
Entry is genuinely useful
The free edition does a real job rather than acting as a demo.
Upgrades name the job
Each edition is described by the work it unlocks.
Nothing charged by surprise
Seat count and edition are confirmed before checkout.
Start from the job, not the price list
Choose the job you are trying to run. The calculator shows which edition first includes it, what the edition costs, and what the next step up would add.
Standalone products
Each product at its own base and included-user count.
- ProductsA$399
A$399/month
Ex GST · billed monthly, cancel any time · extra active users A$49/month.
The calculator prices toward the selected capability and states the edition that first includes it. It never adds a product or edition to a quote on its own; the reviewed checkout is where a configuration becomes a charge.
Three steps, and you can stop after the first.
Nothing here requires a sales call to see a number, and nothing bundles a product you did not choose.
1 · Configure the jobs you are buying for
Choose the products and the depth each one needs, then the quantities that actually bill: users, entities, contacts and usage.
- Total headcount is context, not a seat count
- Mixed editions are allowed — Reach Professional with Sales Starter is a valid configuration
- Recurring software, usage and one-off transition are shown as separate layers
2 · See the terms before you commit
Every figure states what it includes. Where a price depends on usage that is not yet known, the quote is incomplete rather than optimistic.
- Included users, entities, contacts and allowances are named
- Prices exclude GST and are billed in Australian dollars
- An unknown usage cost blocks a total instead of appearing as zero
3 · Start with the part you need
Begin on one product and add another when the next job becomes the constraint, without paying twice for the same person.
- Connecting two products you already hold is not a separate charge
- Upgrades are shown against your current configuration, not a blank price list
- Exports, permissions and cancellation stay straightforward
Six products, four editions and the bundles
Every product is available standalone on the same edition ladder. The bundles are for businesses that already use several products and want one price, one active-user pool and one place to manage them.
Magic Model
- FreeFree
- StarterA$49/company/mo
- ProfessionalA$399/company/mo
- BusinessQuote
A$49/company/month
Ex GST · A$490/year, billed annually (10 × monthly)
A straightforward model. Model is never priced per seat.
A$399/company/month
Ex GST · A$3,990/year, billed annually (10 × monthly)
Excel and FP&A tooling, replaced by a living model.
Magic Sales
- FreeFree
- StarterA$19/sales user/mo
- ProfessionalA$199/company/mo
- BusinessQuote
A$19/sales user/month
Ex GST · A$190/year, billed annually (10 × monthly)
Per sales user. Three users A$57/month.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Includes 3 users, then A$39 per additional user.
Includes 3 users, then A$39 per additional user.
Magic Reach
- FreeFree
- StarterA$29/month/mo
- ProfessionalA$199/company/mo
- BusinessQuote
A$29/month
Ex GST · A$290/year, billed annually (10 × monthly)
Live campaigns within the stated send and contact allowance.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Campaigns and lifecycle marketing, without the HubSpot bill.
Magic Voice
- FreeFree
- StarterA$19/calling user/mo
- ProfessionalA$99/user/mo
- BusinessQuote
A$19/calling user/month
Ex GST · A$190/year, billed annually (10 × monthly)
Plus number and call usage. Five users A$95/month before usage.
A$99/user/month
Ex GST · A$990/year, billed annually (10 × monthly)
Platform fee plus A$29 per user beyond the platform.
Platform fee only; A$29 per calling user, plus number and call usage.
Magic Support
- FreeFree
- StarterA$19/agent/mo
- ProfessionalA$149/company/mo
- BusinessQuote
A$19/agent/month
Ex GST · A$190/year, billed annually (10 × monthly)
Per agent. Three agents A$57/month before AI and communications usage.
A$149/company/month
Ex GST · A$1,490/year, billed annually (10 × monthly)
Includes 3 users, then A$39 per additional user.
Includes 3 users, then A$39 per additional user.
Magic Office
- FreeFree
- StarterA$29/company/mo
- ProfessionalA$99/company/mo
- BusinessQuote
A$29/company/month
Ex GST · A$290/year, billed annually (10 × monthly)
Records and straightforward agreements.
A$99/company/month
Ex GST · A$990/year, billed annually (10 × monthly)
Corporate structure, documents, contracts and cap table.
Bundles
A$199/month
Starter editions of all six products, 5 qualifying users. 5 qualifying users included. · A$1,990/year (10 × monthly)
A$999/month
Professional editions of all six products, 1 entity, 10 active users. 10 qualifying users included. · A$9,990/year (10 × monthly)
A$1,499/month
As Magic One, plus Investor & Board, 2 entities, 25 active users. 25 qualifying users included. · A$14,990/year (10 × monthly)
From A$2,499/month
Multi-entity groups, 50+ active users, consolidation and API — sales-assisted, scoped quote. 50 qualifying users included.
All prices are AUD Ex GST, billed monthly unless you choose annual. Annual billing is the real annual invoice, charged as 10 × monthly. Business editions and Magic Group are scoped quotes, not fixed prices. Seat-priced editions and per-company editions are labelled as such, and passing a stated allowance is a separate line rather than a silent overage.
Seat-priced editions are per user; the number of users is confirmed on the checkout screen before anything is charged. Per-company editions do not change with the number of people in the plan.
Talk to sales
Magic Group and multi-entity groups are scoped by sales. Bring your entity count, user bands and any consolidation requirements, and they will quote the configuration — monthly, with the annual invoice stated as 10 × monthly.
Who this suits
The configurations that come up most often.
These are the jobs buyers arrive with, rather than a feature list. Each one names the products it actually needs.
A finance lead who needs a forecast they can run
Start with Magic Model on its own. Actuals come from the ledger you already keep, and the plan stays yours to revise.
A small sales team with a messy spreadsheet
Start with Magic Sales, then add Voice when the conversations behind each deal need to sit beside the opportunity.
A team whose campaigns and pipeline disagree
Start with Magic Reach and connect Magic Sales so a response becomes an owned follow-up rather than an exported list.
The four editions, and what each one is for
The same ladder runs across every product, so the question is not which product is cheapest but which edition matches the job.
Free
Free
Connect your accounting system, see where you stand, and evaluate a single product within stated limits.
Next: A workflow you want to run every week.
Starter
Starter
Run one product properly, with its contact, send, seat and AI allowances stated before you subscribe.
Next: A workflow more than one person depends on.
Professional
Professional
Delegate the work, run it as a team process and see the wider commercial picture.
Next: Multiple teams, entities or governed processes.
Business
Business
Scoped requirements: consolidation, higher volumes, API access and governed approvals.
Next: A conversation with sales about the configuration and the quote.
How a price becomes a charge
Pricing questions
Scope the configuration, then decide
Start with the free edition or a Starter checkout, or ask sales to scope a Business or Group configuration against your actual volumes.