Magic Hub · Your whole business, connected
Your business. Finally on the same page.
Magic brings planning, customers, campaigns, calls, support and company records into one workspace. Each product is useful on its own; together they stop the same fact being retyped in six places.
Choose one product or a bundle. Your existing accounting system stays part of the picture.
One changed commitment, followed through
Customer record
The commitment as it stands, with the source of every value labelled.
Magic Sales
Approved change
A person approves the change. The AI suggests; a person commits.
Magic Office
Financial effect
Revenue timing, not cash. The two are shown as different things.
Magic Model
Owner and action
The next step becomes a task with a named owner and a date.
Magic Sales
Plan with the ledger
Forecast, actuals and target kept as three separate things.
Win the customer
A readable pipeline where every deal has an owner and a next step.
Run the company
Agreements, people and reporting in one entity record.
The problem
Six tools, six versions of the truth
A business usually ends up with a planning spreadsheet, a CRM, a marketing tool, a phone system, a support inbox and a folder of company documents. Each one is reasonable. The cost is the seam between them: a commitment made on a call does not reach the forecast, a campaign response does not reach the pipeline, and a support conversation starts from scratch because nobody can see the last one.
Magic is a set of six products that share one workspace, one permission model and one customer record. You can buy any one of them alone. The reason to connect them is that a fact entered once is then available to the others, without an integration project.
Nothing here replaces your accounting system
Your accounting system stays the source of financial actuals. Magic reads it, plans against it and puts operating context beside it.
Find your starting point
Pick the job you most want to fix. You will go straight to that product, and your answer will follow you into sign-up so onboarding opens on the right step.
Planning and forecasting
Plan the business
Build a three-way model that stays tied to your actuals, and give each part of the plan an owner.
Pipeline and customers
Win and manage customers
Keep every deal moving, with an owner, a next step and the whole customer story in one place.
Campaigns and lifecycle
Run marketing campaigns
Build a campaign, preview the audience and send with consent and a visible stop condition.
Calls and call records
Manage business calls
Route calls, match the caller to the right record and keep a reviewed record of what was agreed.
Shared inbox
Support customers
Answer from one shared inbox with the customer's history and commercial context beside the conversation.
Company, agreements and ownership
Organise company records
Find the current agreement and the next obligation, with people, structure and ownership in one record.
No account required to look. Choosing a starting point carries your answer into sign-up so onboarding opens on the right step.
The commitment changes
Acme Services moves a start date. The change is recorded against the customer, with the person and the conversation it came from.
Source: Magic Sales — activity record
Someone approves the new terms
The revised commitment is approved rather than assumed, so the plan is built on decisions, not on the loudest spreadsheet.
Source: Magic Office — agreement reference
The model shows the consequence
In this illustration the change is A$5,000 less revenue and A$5,000 fewer receipts in October–December, on the cash view as well as the P&L.
Source: Magic Model — cash and P&L
A person owns the follow-up
The variance becomes a task with an owner and a review date, so the question does not die in a meeting.
Source: Magic Sales — next step
The change is visible in the plan, in the customer record and in someone's work the same day.
Illustrative — Acme Services. Figures are an illustration of the workflow, not a customer result.
The company view and the customer view are not the same thing
A workspace where everybody sees everything is not a feature. Role-scoped context is how the same underlying record can be useful to a team and still safe to share.
The operating picture
Sales, service, finance and company records seen together, for people whose job needs the whole picture.
A permission denial never reveals the record to make an upgrade persuasive. If you cannot see something, Magic says you do not have access — and tells you who to ask.
A variance is only useful if you can trace it
Numbers move. The question is whether anyone can say why, what it changes and who is dealing with it.
Source record
Acme Services — revised start date
Recorded against the customer, with the conversation and the person who agreed it.
Effect
−A$5,000 cash in Q4
The commitment change moves revenue and receipts together in this illustration; it does not silently change one without the other.
Illustrative — Acme Services. The point of the panel is that the source and the effect are one click apart.
Every visual says how it was produced
These are internal operating contexts, labelled with what they show and how they were captured. A concept is labelled a concept.
One changed commitment, followed through
Customer record
The commitment as it stands, with the source of every value labelled.
Magic Sales
Approved change
A person approves the change. The AI suggests; a person commits.
Magic Office
Financial effect
Revenue timing, not cash. The two are shown as different things.
Magic Model
Owner and action
The next step becomes a task with a named owner and a date.
Magic Sales
Company view beside customer view
Company view
The consolidated position, across the entities and products you hold.
MagicHub
Customer view
The same activity scoped to one customer, under your role permissions.
Role-scoped
Role label
Each view states whose eyes it is for, so a boundary is visible rather than implied.
Permissions
Variance to source to task to review
Variance
What moved, by how much, and against which version of the plan.
Magic Model
Source record
Open the figure and the record behind it is inspectable.
Lineage
Task and owner
The explanation becomes somebody's work, with a date attached.
Magic Sales
Review
The review is recorded, so the answer outlives the meeting.
Approval
Change an assumption, see all three statements
Change the start date
One assumption — when the work begins — edited in the plan.
Magic Model
P&L, balance sheet, cash
Three views of the same change, so timing is never collapsed into one number.
Same assumption
Revenue is not cash
Invoiced at month-end, collected the following month. Both are shown.
Illustrative — Acme Services
Customer 360 with labelled tabs
Overview
Owner, value, expected close and the next step, at a glance.
Magic Sales
Activity
Emails, calls, meetings and notes in one timeline, source-labelled.
Magic Voice
Agreements
The current signed terms, owned by Office rather than retyped here.
Magic Office
Service
Open requests and their status, so nothing is promised blindly.
Magic Support
One entity record
The entity
The company as a record: its agreements, people and ownership in one place.
Magic Office
Agreements
Current terms with effective dates, so the latest version is unambiguous.
Magic Office
People and ownership
Who is accountable for what, and who can see which part.
Roles and permissions
Every visual is labelled with how it was produced. Captures marked “concept” are designs, not live product screenshots.
Three organising principles
One record, many views
A customer, an agreement or a call is stored once. Products read it under permissions rather than copying it into their own silo.
Sources stay named
Every number on a screen can say where it came from — a manual assumption, an accounting actual or a linked operating record.
Action needs an owner
A commitment that has no owner and no date is a wish. Magic turns agreed work into a task somebody is accountable for.
A staged path, not a big-bang switch
You do not have to move everything. Most workspaces start with one product on one workflow, and connect the accounting system first.
Structured records with a clear owner and a clear key.
- Contacts and accounts from a CSV or an existing CRM export
- Chart of accounts and financial actuals from your accounting system
- Company and agreement metadata you already hold
Anything where two systems disagree, or a field has no reliable source.
- Duplicate contacts and accounts
- Mappings from your chart of accounts into plan lines
- Historical agreements with no single authoritative copy
Systems of record that Magic reads rather than replaces.
- Your accounting system remains the financial source
- Payroll execution stays in your payroll system
- Documents with legal effect stay in your document store of record
Nothing is deleted from your current system by connecting Magic. A transfer is only marked complete when it has been verified, and anything uncertain is listed for review.
The editions, and what each one is for
Every product is sold on the same four-step ladder. You can start free, buy a Starter edition when a workflow becomes recurring, and move to Professional when the work becomes a team process.
Free
Free
Connect your accounting system and see where you stand, or evaluate a single product with bounded limits.
Next: A workflow you want to run every week.
Starter
Starter
Run one product properly, with the allowances and volumes stated up front.
Next: A workflow more than one person depends on.
Professional
Professional
Delegate the work, run it as a team process and see the wider commercial picture.
Next: Multiple teams, entities or governed processes.
Business
Business
Scoped requirements: consolidation, higher volumes, API access, governed approvals.
Next: A conversation with sales about the configuration.
Pricing
Prices are in AUD ex GST. Annual billing is the real annual invoice — ten months, not a monthly equivalent. Start free, and buy a paid edition only when a workflow has earned it.
Magic Model
- FreeFree
- StarterA$49/company/mo
- ProfessionalA$399/company/mo
- BusinessQuote
A$49/company/month
Ex GST · A$490/year, billed annually (10 × monthly)
A straightforward model. Model is never priced per seat.
A$399/company/month
Ex GST · A$3,990/year, billed annually (10 × monthly)
Excel and FP&A tooling, replaced by a living model.
Magic Sales
- FreeFree
- StarterA$19/sales user/mo
- ProfessionalA$199/company/mo
- BusinessQuote
A$19/sales user/month
Ex GST · A$190/year, billed annually (10 × monthly)
Per sales user. Three users A$57/month.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Includes 3 users, then A$39 per additional user.
Includes 3 users, then A$39 per additional user.
Magic Reach
- FreeFree
- StarterA$29/month/mo
- ProfessionalA$199/company/mo
- BusinessQuote
A$29/month
Ex GST · A$290/year, billed annually (10 × monthly)
Live campaigns within the stated send and contact allowance.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Campaigns and lifecycle marketing, without the HubSpot bill.
Bundles
A$199/month
Starter editions of all six products, 5 qualifying users. 5 qualifying users included. · A$1,990/year (10 × monthly)
A$999/month
Professional editions of all six products, 1 entity, 10 active users. 10 qualifying users included. · A$9,990/year (10 × monthly)
A$1,499/month
As Magic One, plus Investor & Board, 2 entities, 25 active users. 25 qualifying users included. · A$14,990/year (10 × monthly)
From A$2,499/month
Multi-entity groups, 50+ active users, consolidation and API — sales-assisted, scoped quote. 50 qualifying users included.
All prices AUD ex GST, billed monthly unless you choose annual. Annual is charged as 10 × monthly. Voice, Reach, Support and Office are priced on their own pages.
Seat-priced editions are stated per user; the number of users is confirmed on the checkout screen before anything is charged.
Talk to sales
Magic Group and multi-entity groups are scoped by sales. Bring your entity count, user bands and any consolidation requirements, and they will quote the configuration — monthly, with the annual invoice stated as 10 × monthly.
How Magic handles your data
Frequently asked questions
Start with the job, not the software
Pick one outcome, see the product work, and buy only when the workflow has earned it.