Magic beside Intercom
A task-based comparison, not a feature count. Intercom is genuinely strong at what it does; this page is about whether your job is better served here.
Facts are vendor-described unless marked tested, and each carries the date it was checked.
Compared with Intercom
What Intercom is good at
Mature messaging and chatbot tooling
Broad channel support
A polished customer-facing widget
Task by task
Rows are jobs, not feature counts. Where a claim has not been tested against the vendor's current product, it is marked vendor-described.
Do not switch if an autonomous AI agent answering customers without a human in the loop is what you want. Magic deliberately keeps a person in the approval path.
| Task | Magic | Intercom | Source | Checked |
|---|---|---|---|---|
| One shared inbox for a small team | Assignment, status and resolution, with the customer record beside it. | A strength; messaging is the core of the product. | Vendor-described | 2026-09-19 |
| Know the customer's commercial picture | Sales owner, Office agreement, invoice status and prior calls, each source-labelled. | Vendor-described: largely via integrations and attributes. | Vendor-described where untested | 2026-09-19 |
| AI replies | Drafted assistance with a human approval step, source-timestamped. | Vendor-described: AI agent options that can answer autonomously. | Vendor-described where untested | 2026-09-19 |
| Pricing | Starter A$19/agent/month, published, before AI and communications usage. | Vendor-described; quote required for the current tier. | Vendor-described where untested | 2026-09-19 |
Facts are vendor-described unless marked tested. Prices that are not published are shown as “quote required” rather than estimated.
What Magic costs
Published, catalogue-derived, in AUD ex GST. Where the other vendor does not publish a price, this page does not guess it.
Magic Sales
- FreeFree
- StarterA$19/sales user/mo
- ProfessionalA$199/company/mo
- BusinessQuote
A$19/sales user/month
Ex GST · A$190/year, billed annually (10 × monthly)
Per sales user. Three users A$57/month.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Includes 3 users, then A$39 per additional user.
Includes 3 users, then A$39 per additional user.
AUD ex GST. Annual is charged as 10 × monthly. Where a competitor price is not published, this page shows “quote required” rather than an estimate.
Talk to sales
Magic Group and multi-entity groups are scoped by sales. Bring your entity count, user bands and any consolidation requirements, and they will quote the configuration — monthly, with the annual invoice stated as 10 × monthly.
Decide on your job, not on a feature list
If the tasks above are yours, the Starter edition is the cheapest way to find out.