Magic beside HubSpot
A task-based comparison, not a feature count. HubSpot is genuinely strong at what it does; this page is about whether your job is better served here.
Facts are vendor-described unless marked tested, and each carries the date it was checked.
Compared with HubSpot
What HubSpot is good at
A deep marketing-automation engine
A large app marketplace and partner network
Mature content and SEO tooling
Task by task
Rows are jobs, not feature counts. Where a claim has not been tested against the vendor's current product, it is marked vendor-described.
Do not switch if marketing automation depth or a large integration marketplace is the centre of your operation, or if your team already runs complex multi-touch nurture programmes that would need rebuilding.
| Task | Magic | HubSpot | Source | Checked |
|---|---|---|---|---|
| See which deal needs attention | Surfaced by staleness and change, with the owner and next step. | Vendor-described: dashboards and reports you configure. | Vendor-described where untested | 2026-09-19 |
| Keep one customer record across sales, service and company records | One record, product-labelled tabs, permissions enforced server-side. | Vendor-described: one platform, with the deepest value in the marketing hub. | Vendor-described where untested | 2026-09-19 |
| Marketing automation depth | Campaigns and lifecycle within stated allowances. | A genuine strength of the specialist suite. | Vendor-described | 2026-09-19 |
| Keep the plan beside the pipeline | Deal value, revenue timing and cash timing are labelled separately. | Not the job of this product. | Product scope | 2026-09-19 |
| Pricing transparency | Starter A$19/sales user/month, published; Professional A$199 base incl. 3 users. | Vendor-described; published tiers change frequently. | Vendor-described where untested | 2026-09-19 |
Facts are vendor-described unless marked tested. Prices that are not published are shown as “quote required” rather than estimated.
What Magic costs
Published, catalogue-derived, in AUD ex GST. Where the other vendor does not publish a price, this page does not guess it.
Magic Sales
- FreeFree
- StarterA$19/sales user/mo
- ProfessionalA$199/company/mo
- BusinessQuote
A$19/sales user/month
Ex GST · A$190/year, billed annually (10 × monthly)
Per sales user. Three users A$57/month.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Includes 3 users, then A$39 per additional user.
Includes 3 users, then A$39 per additional user.
AUD ex GST. Annual is charged as 10 × monthly. Where a competitor price is not published, this page shows “quote required” rather than an estimate.
Talk to sales
Magic Group and multi-entity groups are scoped by sales. Bring your entity count, user bands and any consolidation requirements, and they will quote the configuration — monthly, with the annual invoice stated as 10 × monthly.
Decide on your job, not on a feature list
If the tasks above are yours, the Starter edition is the cheapest way to find out.