Magic beside Aircall
A task-based comparison, not a feature count. Aircall is genuinely strong at what it does; this page is about whether your job is better served here.
Facts are vendor-described unless marked tested, and each carries the date it was checked.
What Aircall is good at
Mature cloud phone system
Broad telephony features
Wide CRM integrations
Task by task
Rows are jobs, not feature counts. Where a claim has not been tested against the vendor's current product, it is marked vendor-described.
Do not switch if you need a full contact-centre feature set across many teams and channels. Magic Voice is for teams who want the call record beside the customer, not a complete call centre.
| Task | Magic | Aircall | Source | Checked |
|---|---|---|---|---|
| Route an incoming call and handle a missed call | Routing editor with an explicit fallback explanation. | A strength; a mature telephony feature set. | Vendor-described | 2026-09-19 |
| Match the caller to the right record | Customer match with an unmatched-caller case handled explicitly. | Vendor-described: relies on CRM integration quality. | Vendor-described where untested | 2026-09-19 |
| Keep a reviewed call record | Transcript excerpt, suggested action, human approval, source timestamps. | Vendor-described: recording, transcription and analytics. | Vendor-described where untested | 2026-09-19 |
| Call cost clarity | Software, numbers, calling and other usage separated into their own lines. | Vendor-described; quote required for current usage rates. | Vendor-described where untested | 2026-09-19 |
Facts are vendor-described unless marked tested. Prices that are not published are shown as “quote required” rather than estimated.
What Magic costs
Published, catalogue-derived, in AUD ex GST. Where the other vendor does not publish a price, this page does not guess it.
Magic Sales
- FreeFree
- StarterA$19/sales user/month
- ProfessionalA$199/company/month
- BusinessQuote
A$19/sales user/month
Ex GST · A$190/year, billed annually (10 × monthly)
Per sales user. Three users A$57/month.
A$199/company/month
Ex GST · A$1,990/year, billed annually (10 × monthly)
Includes 3 users, then A$39 per additional user.
AUD ex GST. Annual is charged as 10 × monthly. Where a competitor price is not published, this page shows “quote required” rather than an estimate.
Talk to sales
Magic Group and multi-entity groups are scoped by sales. Bring your entity count, user bands and any consolidation requirements, and they will quote the configuration — monthly, with the annual invoice stated as 10 × monthly.
Decide on your job, not on a feature list
If the tasks above are yours, the Starter edition is the cheapest way to find out.